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There are two banner ad impressions per page throughout most sections of The Chronicle's Web site.
Banner Placement
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Third-Party Ad Trafficking
We gladly accept tags from third-party ad servers, but please note that we do not serve cookies on our Web site. The Chronicle is a DoubleClick DART site. Advertisers who wish to traffic ads through DoubleClick must submit live internal redirect tags a minimum of 5 days prior to campaign start date.
Targeting Options
Using DoubleClick's DART technology, advertisers can target their desired audience by editorial section, country, state, ZIP code, area code, top-level and second-level domains, operating system, Internet service provider, and browser type.
Reporting
Chronicle advertisers can view the success of their banner advertising campaign at any time. Advertisers will be sent a user name and password via e-mail for access to the DoubleClick system at the beginning of the advertising campaign. Campaign-performance statistics can be viewed by day, by banner, and by all targeting criteria. The reports can be downloaded from DoubleClick and used in most spreadsheet programs. Reports can also be generated in the Adobe PDF format.
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