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General Advertising Rates
Click here to download PDF of philanthropy.com rate sheet.
The Chronicle requires all first-time advertisers to prepay for their initial insertion.
| Philanthropy Today E-mail Newsletter rates - 250 x 250 | CPM* |
| 1 insertion | $45 |
| 2 insertions | 43 |
| 3 insertions | 41 |
| 4 insertions | 36 |
No volume discounts beyond 4 insertions
Exclusivity premium is $500
| Philanthropy Today E-mail Newsletter rates - 120 x 600 | CPM* |
| 1 insertion | $30 |
| 2 insertions | 29 |
| 3 insertions | 27 |
| 4 insertions | 24 |
No volume discounts beyond 4 insertions
Exclusivity premium is $200
| Philanthropy This Week E-mail Newsletter rates | CPM* |
| 1 insertion | $60 |
| 2 insertions | 57 |
| 3 insertions | 54 |
| 4 insertions | 48 |
No volume discounts beyond 4 insertions
| Button banner rates | CPM |
| 20,000 - 199,999 | $25 |
| 200,000 - 299,999 | 23 |
| 300,000 - 399,999 | 21 |
| 400,000 + | 20 |
Minimum purchase is 20,000 impressions
For targeted banner placement, add $5 to the CPM per targeting element.
| Skyscraper banner rates | CPM |
| 20,000 - 199,999 | $50 |
| 200,000 - 299,999 | 45 |
| 300,000 - 399,999 | 43 |
| 400,000 + | 40 |
Minimum purchase is 20,000 impressions
For targeted banner placement, add $5 to the CPM per targeting element.
Rates for Contract Advertisers
These rates apply only to advertisers who have print contracts with The Chronicle of Philanthropy.
| Weekly E-mail newsletter rates for contract advertisers | CPM* |
| 3x | $57 |
| 6x | 54 |
| 9x | 55 |
| 12x | 51 |
| 18x | 48 |
| 24x | 45 |
| Philanthropy Today E-mail newsletter rates for contract advertisers - 250 x 250 | CPM* |
| 3x | $43 |
| 6x | 41 |
| 9x | 39 |
| 12x | 38 |
| 18x | 36 |
| 24x | 34 |
| Philanthropy Today E-mail newsletter rates for contract advertisers - 120 x 600 | CPM* |
| 3x | $29 |
| 6x | 28 |
| 9x | 27 |
| 12x | 26 |
| 18x | 24 |
| 24x | 23 |
| Skyscraper banner rates for contract advertisers | CPM |
| 3x | $48 |
| 6x | 45 |
| 9x | 44 |
| 12x | 43 |
| 18x | 40 |
| 24x | 38 |
| Button banner rates for contract advertisers | CPM |
| 3x | $24 |
| 6x | 23 |
| 9x | 22 |
| 12x | 21 |
| 18x | 20 |
| 24x | 19 |
*CPM stands for "cost per thousand." Banner advertising rates are based on cost per thousand ad impressions. E-mail newsletter rates are based on cost per thousand e-mail recipients.
All rates quoted are gross. The Chronicle offers a 15% agency discount to recognized advertising agencies.
Copyright © 2005 The Chronicle of Philanthropy