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2009 Display Advertising Rates
BLACK-AND-WHITE RATES (Gross rates)
| 1x | 3x | 6x | 9x | 12x | 18x | 24x | |||||||||
| Tabloid page | $6,150 | $5,935 | $5,780 | $5,595 | $5,410 | $5,230 | $4,920 | ||||||||
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| 4/5 | 5,500 | 5,310 | 5,170 | 5,005 | 4,840 | 4,675 | 4,400 | ||||||||
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| 3/5, jr | 4,880 | 4,710 | 4,585 | 4,440 | 4,295 | 4,150 | 3,905 | ||||||||
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| 1/2 | 4,295 | 4,145 | 4,035 | 3,910 | 3,780 | 3,650 | 3,435 | ||||||||
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| 2/5 | 3,680 | 3,550 | 3,460 | 3,350 | 3,240 | 3,130 | 2,945 | ||||||||
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| 1/5 | 2,130 | 2,055 | 2,000 | 1,940 | 1,875 | 1,810 | 1,705 | ||||||||
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| 1/2 col | 1,100 | 1,060 | 1,035 | 1,000 | 970 | 935 | 880 | ||||||||
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| 1/4 col | 585 | 565 | 550 | 530 | 515 | 495 | 470 | ||||||||
COLOR RATES (Gross rates)
Four-color cost over basic black-and-white rate: $1,525 per page or portion thereof. Four-color ads must be two-fifths page or larger. Four-color spreads will be billed as two four-color pages. Metallic and non-process color inks are not available.
| 1x | 3x | 6x | 9x | 12x | 18x | 24x | |||||||||
| Tabloid page | $7,675 | $7,460 | $7,305 | $7,120 | $6,935 | $6,755 | $6,445 | ||||||||
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| 4/5 | 7,025 | 6,835 | 6,695 | 6,530 | 6,365 | 6,200 | 5,925 | ||||||||
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| 3/5, jr | 6,405 | 6,235 | 6,110 | 5,965 | 5,820 | 5,675 | 5,430 | ||||||||
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| 1/2 | 5,820 | 5,670 | 5,560 | 5,435 | 5,305 | 5,175 | 4,960 | ||||||||
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| 2/5 | 5,205 | 5,075 | 4,985 | 4,875 | 4,765 | 4,655 | 4,470 | ||||||||