October 29, 2009
10 Common Mistakes Made During Fund-Raising Campaigns
NEW BOOKS
Jump-Starting the Stalled Fundraising Campaign
by Julia Ingraham Walker
Fund-raising campaigns often lose momentum because of 10 common mistakes, says Julia Ingraham Walker, a consultant to nonprofit groups.
In this book, she shows fund raisers how to identify and avoid pitfalls, as well as how to get a faltering campaign back on track.
Among the common mistakes she notes: identifying too few potential donors,
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