October 22, 1998
13 Award-Winning Campaigns That Raised Money for Non-Profit Causes
Wilmslow Road, Withington Manchester, England M4BX
Title of program: Teaming With Success
Agency: McCann-Erickson Manchester
Objective: To invite recipients to a fund-raising dinner with the goal of raising $2.4-million toward the hospital's $25-million capital campaign.
Budget: None reported; all costs were paid by the advertising agency.
The Philanthropy 50