9 Innovations That Are Helping Charities Thrive in the Downturn

9 Fundraising Innovations That Are Helping Charities Thrive 1

A.S. Williams donated his $12-million collection of presidential letters to the University of Alabama. Noncash gifts to the university are setting records.

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A.S. Williams donated his $12-million collection of presidential letters to the University of Alabama. Noncash gifts to the university are setting records.

Yeshiva University was planning a $1-billion capital campaign when the stock market crashed in 2008 and the worst of the recession began to unfold.

Yeshiva went ahead with the campaign but never announced it to the public. Now it is planning a new and different drive, this one to raise $400-million for scholarships, a growing need as families struggle to pay tuition costs.

The scholarship campaign is seeking a large initial gift in hopes of motivating people to support the