October 1, 2009
A Botanical Garden Seeks Support by Making Appeals in the Green Season
Traditionally, the Atlanta Botanical Garden has sent its annual-fund appeals at the end of the year — which isn't necessarily the best time to trumpet the garden's bounty of plants and flowers.
"In the dead of winter, it's harder to make the case, 'If you haven't been to the garden recently, you must come see ... insert the fabulous thing that's in bloom,'" says Fontaine M. Huey, the garden's director of institutional advancement.
So this year, the organization
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