May 21, 2009
A Business Veteran's Advice to Charity Managers
NEW BOOKS
Doing Good Well: What Does (and Does Not) Make Sense in the
Nonprofit World
by Willie Cheng
Willie Cheng, a retired partner at Accenture, a global management and technology services consulting firm, draws upon his corporate experience to point out how charities can do more harm than good when they act too much like businesses.
Such an example is that wealthier donors are also courted more by charities than those less
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