March 12, 2009
A CEO Shares Leadership Philosophies
NEW BOOKS
You've Gotta Have Heart: Achieving Purpose Beyond Profit in
the Social Sector
by Cass Wheeler
Cass Wheeler, chief executive of the American Heart Association since 1997, writes that the goal of this book is to show how organizations can increase their effectiveness by 5 percent or better over current projections. That might mean 5 percent higher revenue, 5 percent better staff retention, or 5 percent more people served, he
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