October 16, 2011
A Charity Takes Cues From Business in Overhauling Its Annual Report
Sheffield Hale, the American Cancer Society’s top lawyer, believes nonprofits should always strive to provide potential donors and watchdogs with a well-rounded picture of their successes and failures.
But when Mr. Hale looks at the typical nonprofit annual report, he doesn’t see anything resembling objective reporting. Instead, he sees a lot of fluff.
“If people read an annual report and all they see is that everything is rosy and there are just pictures of
