A Design Firm Creates a Nonprofit Arm to Help Charities Get Better Results

A Design Firm Lends Its Expertise to Charities 1

Courtesy of IDEO

IDEO consultants asked people in Ghana about their needs in helping a charity develop a product for them.

By Nicole Wallace

For the past 20 years, the design firm IDEO has helped companies like Apple, Ford, and Bank of America develop new products and services. Now the Palo Alto, Calif., company has started a nonprofit arm to take its approach to innovation to the charitable world.

IDEO.org, as the new effort is called, officially started in September and grew out of the company’s work with nonprofits in recent years.

IDEO’s approach to design starts with learning as much as possible