December 13, 2007

A Different Way to Look at Online Giving

To the Editor:

Your report on an American Express-sponsored study that found that online and offline gifts were the same size ("Online Donations Similar in Size to Gifts by Cash or Check, New Study Finds," November 15) doesn't square with research that we have done over the last year.

Target Analysis Group's recent Internet-giving benchmarking report looked at the online and offline donation records of 24 national nonprofit

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