April 3, 2008
A Dishonest Approach to Soliciting Gifts
To the Editor:
Like most people, I often receive direct-mail solicitations from various organizations.
As a fund-raising professional, I frequently send out similar letters on behalf of the nonprofit for which I work, and therefore I carefully read the solicitations I receive at home from other nonprofits. Recently I received mailings from several unrelated nonprofits that used the same approach. Along with the request for a donation, they included variations of the same
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