December 10, 2009
A Full-Court Press for Modest Gifts
As charities face cutbacks in state aid, as well as in grants from foundations and corporations, they are turning more intently to individuals — and focusing most seriously on small and medium-sized donations. While some signs of an uptick in giving are encouraging fund raisers, overall giving isn't likely to return to its pre-recession levels until at least 2012, after more people get jobs and the economy becomes much stronger, according to the scholars who compile Giving
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