July 2, 2009
A Guide for Nonprofit Groups That Start Mission-Related Businesses
NEW BOOKS
Mission, Inc.: The Practitioner's Guide to Social
Enterprise
by Kevin Lynch and Julius Walls Jr.
More and more nonprofit groups have started businesses -- and as such enterprises have steadily grown in popularity more businesses are failing, note the authors of this book. That is in part because such businesses are different from those that for-profit companies run, and because managers often think their charitable missions
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