March 22, 2007
A Hollywood Movie Helps Inspire Donors to Support Nonprofit Causes
The Ultimate Gift, a movie released this month that features James Garner, Brian Dennehy, and Abigail Breslin (the star of Little Miss Sunshine), took in an estimated $1.3-million at the box office the first weekend after it opened. But the film's producers speculate that it has reaped even more money for charities that have plugged into its message of giving and its unusual marketing campaign.
"We have heard from nonprofits, advisers, and donors telling us of gifts
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