A Key Lesson Business Can Teach Charities

The woman advancing from the back of the room was irate. She wended her way through the tables, strode to the front, and slapped a legal pad onto the table next to me. Then she stalked out — not 30 minutes after the start of my seminar about nonprofit organizations that create business ventures to advance their social missions.

I picked up the note she had scribbled in huge black letters and read it to the 40 other nonprofit chief executives in attendance: "This," she had

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