July 11, 2010
A Marketing Guide for Small Charities
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
By Kivi Leroux Miller
When faced with budget cuts, nonprofit organizations often see marketing as expendable, but that is a mistake, writes Ms. Miller, a communications consultant and trainer.
This book is intended for charities with small budgets and staffs. Ms. Miller advises groups to tailor their efforts to specific audiences as opposed to trying
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