February 12, 1998
A New Focus on Infants and Toddlers
Scientific findings on the need to stimulate babies' brains spur charities to step up efforts
Over the next three months, 25 million boxes of Kellogg's Rice Krispies will appear on grocery-store shelves bearing messages devised by Zero to Three, a Washington charity that hopes that the publicity will help make more parents aware of the importance of a child's first three years of life.
Parents as Teachers, a St. Louis non-profit group, is using a
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