June 26, 2011
A New Spin on Auctions Yields Dividends
Lutheran Social Service of Minnesota asked donors to “bid”on the costs of helping people in need, like this man who lives in one of the charity’s homes for the disabled. Here, his mother pays a visit.
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Lutheran Social Service of Minnesota asked donors to “bid”on the costs of helping people in need, like this man who lives in one of the charity’s homes for the disabled. Here, his mother pays a visit.
Lutheran Services in America’s Minnesota affiliate
How much it raised in 2010: $93.5-million, a 1.1-percent increase
What it did: As part of a larger event, organizers held what they called a “fund the need” auction. They took “bids” from attendees, which were actually donations given at certain levels, starting at $30,000 and decreasing each time. The auction took just seven minutes. All the
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