October 2, 2003
A Payment Plan for Charity
Groups seek donors who give in monthly installmentsThe Massachusetts Society for the Prevention of Cruelty to Animals' fastest-growing fund-raising effort lies on the electronic frontier of financial transactions. The Boston group has persuaded some 2,800 people to let it automatically withdraw donations from their bank accounts or charge their credit cards a set amount each month. The monthly donations net about $270,000 a year, five times the amount the group earned in 1998 through
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