October 14, 2012
A Personal Touch Helps the Y Recruit Affluent Donors to Its Cause
The 2012 Philanthropy 400
David Lubarsky, for The Chronicle
Behind the Y’s 7-percent growth in donations last year are local fundraisers like Gary Laermer in New York City and Cheryl Reynolds in Monrovia, Calif., who are relentlessly focused on finding affluent people who can afford to give at least $1,000 a year.
Mr. Laermer says he and his fundraising colleagues have boiled down their fundraising advice to four words: “No meetings, no money.”
Ms. Reynolds is doggedly persistent. “I don’t give up on