October 17, 2010
A Push for Big Gifts Helps Lift a Civil-Liberties Organization
The American Civil Liberties Union, now in its 90th year, has won support by emphasizing its past successes.
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The American Civil Liberties Union, now in its 90th year, has won support by emphasizing its past successes.
Despite backing some controversial positions during an era of heightened political bickering, the American Civil Liberties Union saw donations grow by 31 percent in the 2010 fiscal year, earning it a spot on the Philanthropy 400, The Chronicle’s ranking of the U.S. charities that raise the most from private sources.
Although the ACLU (No. 159 on the list) has long courted donors who give small sums, both through a successful direct-mail campaign and through telephone
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