May 31, 2007

A Recipe for Success

By Marty Michaels

Charities raise money — and keep cultural traditions alive — by producing cookbooks

When Ginger Mayerson heard that an earthquake measuring 7.6 on the Richter scale had hit Pakistan in October 2005, she immediately wanted to help.

Ms. Mayerson, a writer and blogger who lives in Los Angeles, knew that aid workers from her favorite charity, Doctors Without Borders, would be at work in Pakistan, ministering to the wounded. But she says she was financially

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