December 2, 2012
A Silicon Valley Food Bank Fosters Competition
The Second Harvest Food Bank of Santa Clara and San Mateo Counties is an old hand at online fundraising. But its recent success has been built on its willingness to keep evolving.
Based in the heart of Silicon Valley, it has focused on keeping its tech-savvy donors engaged with the charity over the past few years by adapting its online giving with the times and fueling the competitive spirit of its supporters. Online fundraising is a big source of its revenue: It accounts for 16