March 26, 1998

A Textbook Case

By HOLLY HALL

Kathleen Kelly challenges myths about fund raising in her new tome -- and hopes to transform the way the profession is taught

In a Thursday afternoon class at the University of Southwestern Louisiana, Professor Kathleen S. Kelly is decrying what she sees as the evils of paid solicitors who pocket most of the money they raise in the name of charity.

Good fund raisers, she shouts, "don't raise money from strangers." But, she adds in a much softer voice, "that is all that these

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