July 22, 2012
Getting Support From Big Companies: 8 Tips for Fundraisers
Hire staff members who can speak corporate donors’ language.
Nonprofits “need a partnership mentality,” says Mark Shamley, chief executive of the Association for Corporate Contributions Professionals. “They need people who have the skills set to manage the relationship beyond the grant, and someone who can talk about marketing, market penetration, and even public relations, and really understand what drives that business partner’s bottom