December 13, 2007
A Zagat's for Charities
A new online venue allows charity clients, volunteers, and others to post guidebook-style 'reviews'When people ask Perla Ni how her new Web site, Great Nonprofits, helps people judge the quality of charities, Ms. Ni turns the question around on them.
"When's the last time you bought a book from Amazon and didn't read the customer reviews?'" she asks.
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