May 27, 2012

ACT QUICKLY SO YOU CAN SHAPE THE MESSAGE ABOUT KEY ISSUES

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Planned Parenthood has honed a rapid-response strategy to shape the conversation and advise supporters when controversy strikes.

For example, when news broke in January that Susan G. Komen for the Cure had decided to end grants to Planned Parenthood for breast-cancer screenings, the group quickly sent supporters a link to an Associated Press article about the decision, using Twitter, Facebook, and e-mail.

Planned Parenthood also posted a statement on its