Ad Campaign Aims to Reach People Who 'Almost' Gave

By Brennen Jensen

The Ad Council, a New York charity that produces public-service advertisements, has started a campaign to encourage Americans to support good works.

Instead of promoting a specific charity or cause, as is the norm with such efforts, the charity says its Generous Nation campaign is designed "to motivate and inspire Americans to translate their everyday compassion and good intentions into action by giving more often,

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