June 24, 2004
Advice for Direct-Mail Fund Raising
Revolution in the Mailbox: Your Guide to Successful Direct
Mail Fundraising, Revised and Updated
by Mal Warwick
"Because of its ability to target, reach, and motivate individual people in large numbers," mail solicitation plays a key role in nonprofit fund raising, writes Mal Warwick, who founded or helped start four consulting companies, including one that bears his name in Berkeley, Calif. This version of the original 1989 text describes
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