June 10, 2004
Advice on Creating and Running a Planned-Giving Program
The Complete Guide to Planned Giving: Everything You Need to
Know to Compete Successfully for Major Gifts, Third Edition
by Debra Ashton
This book offers advice on starting and operating a successful planned-giving program. Debra Ashton, who leads a planned-giving consulting firm in Quincy, Mass., says that fund raisers should understand how to structure, value, and administer gifts, as well as how to develop strong relationships with donors
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