Advice on Direct-Mail Fund Raising

Direct Response Fund Raising: Mastering New Trends for Results
edited by Michael Johnston

Despite the growing popularity of online fund raising, the contributors to this anthology say that direct mail will continue to be an important way for non-profit groups to raise money for some time to come.

"Direct response finds fund raisers' supporters, keeps us in contact with those supporters, and collects their donations. It's the most

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