September 21, 2000
Advice on Direct-Mail Fund Raising
Direct Response Fund Raising: Mastering New Trends for
Results
edited by Michael Johnston
Despite the growing popularity of online fund raising, the contributors to this anthology say that direct mail will continue to be an important way for non-profit groups to raise money for some time to come.
"Direct response finds fund raisers' supporters, keeps us in contact with those supporters, and collects their donations. It's the most
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