Advocacy Campaign Tries Out Blog Ads

By Suzanne Perry

President Bush's veto this month of a children's-health-insurance bill inspired one charity, Families USA, to try a new advocacy-campaign tactic — advertising on blogs.

Families USA, an advocacy group in Washington that promotes high-quality, low-cost health care, took out ads on 14 primarily left-leaning political blogs, such as Crooks and Liars and Talking Points Memo, in an effort to convince Congress to override the veto of a bill to extend and expand the State