December 10, 2009
After United Way Rejected Them, Seven Charities in Philadelphia Join Forces to Raise Money
Many charities have improved their odds of surviving the downturn by collaborating to reduce "back office" and other operating expenses. Seven charities in Philadelphia are taking the concept a step further: They are collaborating on an advertising campaign to seek increased year-end donations.
The seven large charities banded together on the campaign, called Give Philly, after each lost annual support from the United Way of Southeastern Pennsylvania, which has adopted a new approach
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