March 22, 2007
Aiming High
With a small staff and a $1.7-billion goal, a conservation charity looks to volunteers to help snare big gifts from donors
Ducks Unlimited, a wetlands-conservation organization, is engaged in a daring endeavor: running a campaign to raise $1.7-billion with a staff of 25 fund raisers. Most other charities that have embarked on billion-dollar campaigns employ at least 100 development officers to secure the large gifts that make or break any big campaign.
"If I had the budget, I
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