May 26, 2005

Alliances Between Charities and Corporations Are Popular With Americans

By Holly Hall

Seventy percent of Americans are more likely to give money to a charity after hearing that it is working with a company to raise money and awareness, according to a new survey.

Released by Cone, a Boston firm that helps companies and nonprofit groups form marketing deals, the survey also found other benefits for charities that have formed marketing alliances with companies that sponsor their events, donate a percentage of sales, and undertake other activities to support a

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