March 18, 2012
Shopping Site Helps Children’s Charity Grow
As more and more charities use the online retailer Amazon’s Wish List feature to solicit donated goods from supporters, one organization has figured out a way to double the program’s benefits.
The Wish List, an online gift registry that allows charities to ask donors for specific products, has been a big asset in the growth of Child’s Play, a Seattle charity founded by the video-game industry.
Kristin Lindsay, a foundation coordinator at the organization,
Technology Guide 2013