May 27, 2012
One Company’s Fundraising Prescription
Benevon, a fundraising-consulting company, trains staff, board members, and other volunteers from small and medium-size charities to work together to appeal to new donors for multiyear gifts. Here’s what it recommends:
Get people interested.
Staff members and volunteers are asked to invite any friends, family members, and other associates who might be interested in the charity’s cause to