May 7, 2009
Animal Charity Ponders Ways to Make the Most of Text Messages in Seeking Gifts
As the recession continues, charities are stepping up their efforts to test solicitations and figure out which ones work best before spending money and time on ineffective ones.
Geoff Handy, vice president of media and online communications at the Humane Society of the United States, in Washington, which raised $8.3-million online last year, says his organization learned that text messages sometimes have unintended but welcome effects.
On December 30, the charity sent text
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