November 1, 2001
Anthrax Threat Prompts Changes in Direct Mail
As the number of deaths from anthrax-contaminated mail rose last week, many charities scrambled to change the appearance of their direct-mail fund-raising appeals to reassure donors that the materials are safe. In addition, the Direct Mail Association has issued safety guidelines for its 5,000 members, including some 530 nonprofit organizations.
"We feel like in this context we can't responsibly send out mail in a blank envelope anymore," says Vivianne Potter, director of direct
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