March 26, 2009

Appealing to a Donor's Heart Matters in Tough Times

By Peter Frumkin

While nonprofit leaders have spent a lot of time worrying about how their work will change because of the current economic climate, another important shift has been overlooked: The way nonprofit organizations articulate their role in society — and their claim to support from government and private sources — is changing in subtle ways. That small change could be a very big factor in assuring the nonprofit world's future.

All nonprofit groups ultimately have three

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