November 27, 2008
Applying Statistical Models to Donor Databases
NEW BOOKS
Baseball, Fundraising, and the 80/20 Rule: Studies in Data
Mining
by Peter B. Wylie
Statistical modeling can help fund raisers make their appeals far more cost-effective by focusing on those donors most likely to give, writes Peter B. Wylie, an industrial psychologist and data analyst.
He writes that any fund raiser with at least a few thousand potential donors can benefit from statistical modeling, which is
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