March 20, 2003

Approaching Accountability

By Ben Gose

Medical-relief charity holds first "shareholder" meeting to inform donors -- and gain visibility
Santa Barbara, Calif.

Standing before a crowd of about 200 people at a Doubletree resort here, the chief executive officer plowed through the fine print of his organization's financials, occasionally referring to year-to-year comparisons projected on a screen to his left. The same scene is playing out at thousands of for-profit corporations this