March 4, 2012

'Daily Deal' Businesses Sprout Nationwide to Spotlight Local Charities

As 'Daily Deal’ Sites Grow, Grass-Roots Charities Benefit 1

Recoup, a company in Washington that offers 50,000 subscribers a daily chance to support charities, rewards donors with discount deals at local businesses.

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close As 'Daily Deal’ Sites Grow, Grass-Roots Charities Benefit 1

Recoup, a company in Washington that offers 50,000 subscribers a daily chance to support charities, rewards donors with discount deals at local businesses.

By Michelle Gienow

By now pretty much everyone knows the drill: Every morning like clockwork, a sweet deal appears in your e-mail inbox for, say, 50 percent off a meal at an upscale restaurant or a “buy one, get one free” offer for yoga classes or a hot stone massage at a trendy downtown day spa.

In an increasing number of American cities, however, a “deal of the day” message may arrive on behalf of a local charity. And while purchasers still get to enjoy super savings,