April 29, 2012
As More Charities Promote Matching Gifts, Donors Grow Skeptical of Campaign Pleas
If the summertime mailing is fundraising’s weak tea, the matching solicitation is its double espresso.
Wealthy patrons’ pledges to match gifts from others donors do seem to spur contributions and often help nonprofits raise larger sums. But because charities are so eager to call just about any giving opportunity a match or a challenge, the campaigns are starting to leave donors skeptical, say fundraising experts.
“In the tough economy, more nonprofits are out