May 15, 2008
Asking Donors for Bequests and Other Estate Gifts Through Direct Mail
NEW BOOKS
How to Raise Planned Gifts by Mail, by Larry Stelter, offers advice and case studies about attracting bequests and other such donations. Mr. Stelter, president of the Stelter Company, a planned-giving communications firm, also provides examples of letters sent to current and former donors encouraging them to include a charity in their wills or other estate plans. The author describes who should receive the mailing, what information
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