Somewhere between wealthy donors capable of writing six-figure checks and everyday givers who contribute $50-$100 at a time sits the donor in the middle.

Mid-level donors are an often-untapped group whose contributions can have a much bigger impact on a charity than many fund raisers realize.

How should a charity attract and hold on to such donors? How much time and money should they spend, and what are the techniques that work to attract these supporters?

Join us on Tuesday, June 15, at noon U.S. Eastern time to pose those questions and others to a panel of experts.

The Guests:

Donna Adair is a senior development officer at Catholic Relief Services, where she manages the organization’s mid-level donor program. Previously, Ms. Adair managed an international tour company, where she specialized in marketing.

Kristin McCurry founded Mindset Direct, a fund-raising and marketing consulting company that helps nonprofit organizations. Previously, she served as national director of direct marketing at the American Cancer Society.

Jean Simmons is the director of annual giving at Catholic Relief Services, where she directs new marketing programs and oversees fund raising for the charity’s annual-giving program. Previously, Ms. Simmons served as manager of direct marketing at the American Cancer Society.