March 23, 2000

Australian Fund Raiser Offers Tips for Success

By C. QUINN HANCHETTE

The Key to Fundraising Success
By Peter Dalton

People, not causes, motivate donors, writes the author.

"Perhaps no better recent example of this occurred immediately after the tragic death of Princess Diana," says Mr. Dalton, a fund raiser in Australia. "Yes, people gave to the memory of Diana -- the person, not the cause."

He writes that prospective donors usually place more importance on who asks them for money than on

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