May 30, 2011
Why the Nonprofit World’s Future Dependson a Willingness to Experiment
Successful nonprofits must encourage employees to experiment with new ideas, loosen their management structures, and better tailor their approaches to the needs of donors, say the authors of a new book, The Future of Nonprofits: Innovate and Thrive in the Digital Age.
David J. Neff, founder and chief executive of Lights. Camera. Help., a nonprofit in Austin, Tex., that helps other charities use film and video to tell their stories, and Randal C. Moss, social-media marketing
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